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Rabbi Fishel's Blog

L’ Shana Tova!

Dear Friends, 

On Rosh Hashanah, during the prayers I interject with various insights about the holiday and to help explain the prayers. One of the insights I shared feels especially important now in these Days of Awe. Although we call this holiday Rosh Hashanah, the Torah calls it Yom HaZikaron, a Day of Remembrance.

But why? Does G-d need to remember us? Does He need a special day to recall who we are? G-d is the One who remembers everything. Does He have a forgetful mind? He even has a better memory than Rabbi Fishel.

So the Torah must be hinting at something deeper. What it is telling us is that Rosh Hashanah is the day when we remember G-d. It is the day we remember our purpose, why we are living, and what truly matters. It is about remembering our priorities, remembering who we are, and not forgetting our calling.

And this is what the shofar is all about. Its cry is a wake-up call, reminding us to bring our best selves into the year ahead. Living is an art, and life is too precious to be lived half-asleep.

Of course we pray for health, for our families, for livelihood and success. But our prayers gain depth when we say: Hashem, bless me with these gifts so I can live the mission for which I was created, to raise a loving family, to bring kindness and holiness into the world, to make a difference with the life You give me.

Mark Twain once said: “The two most important days in your life are the day you are born and the day you find out why.” These sacred days invite us to remember our why, to live with clarity and purpose, to realign our lives with what matters most, and to ask for the strength and means to live that way. And as the saying goes, when you have a why, you can bear almost any how!

We now look forward to observing the very special and holy day of Yom Kippur with you. We wish you an easy fast and a most meaningful Yom Kippur, setting the stage for an inspired year ahead.

Yom Kippur is the day that the essence of our soul, that part of us that is pure, innocent and G-dly, takes over and reminds us of who we really are and what we are really here for. We fast, we pray, we dress in white, to highlight how holy we truly are at the core.

Please reach out to a friend or relative who may not have plans for Yom Kippur and invite them to accompany you to Chabad. Ask them to RSVP online. You'll have a mitzvah, and you might also be instrumental in igniting the "pintele yid" - within them. "As one flame lights another, one soul kindles another."

Let us raise our voices in prayer for all of Am Yisrael and its safety, strength, peace, and the swift return of every hostage. Let us make the most of these days, while the gates of heaven are wide open, to say to Hashem: From my side, I will fulfill my purpose; from Your side, provide all that we need, in body and in spirit, with the ultimate blessing of true redemption.

We are looking forward to a very meaningful Shabbat and then Yom Kippur.

Gmar Chatima Tovah - May you be "sealed" for a good year!

Rabbi Fishel & Ettie Zaklos

What Do We Really Control?

Dear Friends,

Rosh Hashanah is around the corner. And let’s be clear. It’s not the warm-up. It’s the moment.

We stand at the edge of a new year. More than a new date. A new chapter. And this time, more than ever, we feel the weight of it. The past twelve months have been some of the most unpredictable in recent memory.

The trauma of October 7 is still fresh. War continues to rage in Israel, and it's erupted in Iran. We’ve seen floods, wildfires, heatwaves, hurricanes, mass shootings, political unrest, and a culture increasingly confused about truth and morality. And antisemitism? It’s no longer hiding. It’s marching on college campuses, shouting in the streets, and growing louder every day. In so many ways, it feels like the world is out of control.

So where do we turn?

Of course! Rosh Hashanah.

At first, that may not sound helpful. After all, Rosh Hashanah is about the cosmos. The King of the universe. The creation of the world. The fate of nations. Big, sweeping realities. What does that have to do with me, with my home, with the challenges I face every day?

The deeper truth is this: the grandeur of Rosh Hashanah isn’t meant to make us feel small. It’s meant to remind us that the same Hashem who creates galaxies also cares about the choices we make in our kitchens and classrooms. If He renews the entire universe on this day, surely, He renews the strength within each of us to live with purpose. Rosh Hashanah proclaims His majesty over the world. And in that very moment, it calls on us to claim responsibility over our own lives.

We don’t control global policy, inflation, weather patterns, or breaking news. However, we do control something much greater than all of that: how we live.

We decide how we speak and listen. How we treat one another. What values we uphold. What we chase. What we cherish. Hashem gives us life. We choose what we do with it.

I can’t stop the storms, but I can bring calm into my home.

I can’t stop hatred online, but I can create warmth and connection at my Shabbos table.

I can’t erase suffering from the headlines, but I can choose to be honest, kind, compassionate, and rooted in truth.

That’s the essence of Rosh Hashanah. More than crowning Hashem as King, it’s about renewing our role in His kingdom. If He runs the world, then we must run our lives. If He holds the universe, then we must hold ourselves accountable.

There’s a joke I’ve always loved:

A wife tells her husband, “You take care of the big decisions. I’ll handle the small ones.”

He beams with pride. Finally, some recognition.

She continues: “You can decide whether the country should go to war with Iran, or what the global economy should look like. I’ll decide where we live, how to raise the kids, and what school they’ll attend.”

Hashem runs the big decisions. The little decisions are ours. And the truth is, those so-called “small” decisions are the ones that shape everything.

So, this Rosh Hashanah, here’s the real question:

Am I going to waste energy fretting about the global issues I cannot control? Or will I focus on what Hashem has placed in my hands: the choices I make, the relationships I build, the values I live by, and make those the very best they can be?

That is the call of Rosh Hashanah: to live with clarity, strength, and purpose. And one of the beautiful choices you can make is to celebrate it with your Chabad of Naples family. Together we create a soulful, joyful, uplifting environment. Filled with meaning, song, prayer, and of course, plenty of good food. It’s more than a holiday. It’s your holiday. It's more than a home. It's your home.

May this year bring clarity to the confused, strength to the weary, and freedom to the captive.

May every hostage return home.

May Am Yisrael and the world know peace.

כתיבה וחתימה טובה

May you and your family be inscribed for a good, sweet, and meaningful year.

Rabbi Fishel and Ettie Zaklos

 

Please accept our sincere best wishes for a SHANA TOVA, a Healthy and Happy New Year for 5786, a year filled with an abundance of G-d's blessings of good health, happiness, prosperity, meaning and fulfillment. And of course, peace and only good news from Israel and the world over.  

Shabbat Shalom, Chag Someach, Shana Tovah!

 

Where Were You Then… and Where Are You Now?

 Dear Friends,

Right now, we all feel the question: Where were you on September 11, 2001? Naples - Message.jpg

I remember clearly. 

I was in Chicago, in yeshiva, together with my friend Levi Chanowitz. When we heard what was happening, we rushed over to a hotel lobby to see the news on TV. Like everyone else, I can still see those moments in my mind. The New York skyline, once crowned by two proud towers, was suddenly filled with smoke and fire. The world stood still.

Until then, we believed our safety was unshakable. As Americans, we carried a sense of invincibility, certain that nothing could pierce the security of our lives. And in a single morning, that illusion was gone.

But when we ask, "Where were you on September 11?" it’s not just about geography. It’s a deeper question. Where were you emotionally? Mentally? Where were we as a society? And perhaps more importantly, where are we now?

Today is Chai Elul, a very special day in the Chassidic calendar. It is the birthday of the Baal Shem Tov, founder of the Chassidic movement, and of Rabbi Schneur Zalman of Liadi, the Alter Rebbe, founder of Chabad. The Alter Rebbe once asked: why does G-d call out “Ayeka? which means “Where are you?” to Adam in the Garden of Eden. Surely, G-d already knew. 

His answer was that every person must hear this question. It is a timeless question that goes beyond physical location and asks us to reflect, where are you in life? How are you using the time you have been given? What is happening inside you?

When tragedy strikes, when unrest unsettles us, when violence shocks society, when the world feels unsteady, that question returns. Just yesterday, the shocking and horrific assassination of Charlie Kirk shook us deeply. Our hearts go out to his family, to America, and to our nation. Whatever our politics, moments like this call us to step back, to recognize the sanctity of life, and to come together as one nation. We feel this even more deeply on September 11, a day that reminds us how fragile life can be and how deeply we need compassion and unity.

Where are we? Do we grow numb, or do we rise? Do we let darkness define us, or do we respond with light?

One of the things I remember hearing most from the days following September 11 was how New Yorkers were different. People on the subways and in the streets were a little kinder, more open, more willing to exchange a friendly word. 

Being married to Ettie, who was born and raised in Crown Heights and still knows the subways like the back of her hand, I hear from her just how striking the shift was.  

There was heroism beyond measure. First responders who saved so many, ordinary people who helped strangers, and families whose lives were forever changed. Americans stood together. Strangers became brothers and sisters. 

That spirit is not gone. It lives in us, waiting to be awakened again.

So let us rekindle that sense of obligation to the people around us. Start with family, relatives, and even those who are difficult to love. Carry it into our neighborhoods, communities, and country. This is the true American spirit, and it is also the essence of the Chassidic message: bring more light, more kindness, more love into the world.

The greatest tribute to September 11 is to practice simple acts of kindness. Not as naïve optimism, but as the deepest necessity. That is what our world needs now more than ever.

So let us each ask: Where am I? Where do I stand on September 11, 2025? And let us answer by standing a little taller, speaking a little kinder, and bringing a little more light into the world.

May the memory of all those lost be a blessing. May their families find comfort. May the hostages be returned safely, and may G-d bless Israel, America, and the entire world with a true and lasting peace. May we all be written and sealed for a year of life, peace, and revealed goodness.

With love and blessings,

Rabbi Fishel and Ettie Zaklos

The Real Estate of the Soul

Dear Friends,

Last week’s message seemed to truly resonate. Many WhatsApp Image 2025-09-05 at 09.12.43_136414e1.jpg
of you wrote, called, and shared your warm reactions. Morris Herstein even came to me with a printed copy of the family photo. It is now framed in my office. Thank you for celebrating with us like one mishpacha.

People asked where we all stayed. The joke was that it was a “mansion.”

In truth, it was simply a house with enough beds for everyone. I wouldn’t accuse it of being overly spacious, but that was never the point. It was full to the brim with what makes a home: love, laughter, stories that went late into the night, learning and davening together.

We also went to visit the resting places of my brother, my nephew, and our grandfather. These moments of tears and memory reminded us how we continue to include them in our lives.

For those days, we were beautifully set apart from the world. Just our family, our food, our voices, our souls.

This week the Torah says: "כִּי־תִבְנֶה בַיִת חָדָשׁ... וְעָשִׂיתָ מַעֲקֶה לְגַגֶּךָ".

When you build a new home, make a fence around the roof.

On a practical note, this verse is very real to me. Our Big Build rooftop project is finally coming together, and the city requires a parapet wall to a precise height. I know the measurements better than I ever planned to. It is exciting to watch it rise each day and I can’t wait to share it with you and to host beautiful events there.

But the Torah is teaching more than construction codes.

A “new home” is that moment in life when you have arrived. When you’ve accumulated physical blessings. You have a driveway for the car, a wall for the flat screen, a shelf for the silver, perhaps even a watch collection or a wine cabinet. Baruch Hashem, enjoy the blessings. Then build a fence.

Do not let possessions define you. Do not get caught up in them. Let them serve you, but never become you. That was the heartbeat of our reunion.

If you walk into my parents’ home in Detroit, you see a framed line that shaped our family: "אידישע רייכטום". Jewish wealth is children and grandchildren who walk in the ways of Hashem and bring light to the world.

On our shirts last weekend was one simple number, 23161. My parents’ home address. A house. But the wealth inside it was never square footage. It was faith, kindness, guidance, and the joy of generations.

So yes, build houses. Accumulate physical blessings. But build homes even more. Put a fence around what is precious.

Protect the Shabbos table. Guard the tone of our speech. Choose mezuzah, Friday night togetherness, learning that uplifts, and acts of kindness that leave deposits in the soul. These are the fences that keep our highest values from slipping off the roof.

And ask yourself: what fence can I put up in my own life to protect what matters most? Is it setting aside time for family without distraction? Is it carving out a moment each day for Torah study or prayer? Is it choosing kindness over anger in a heated moment? Each of us can build a fence that reminds us of who we are and keeps the blessings where they belong. Inside our homes and inside our lives.

Here at Chabad of Naples we try to be that kind of home. A place where love and light are real, where families grow stronger, where we remember those we miss and carry their legacy forward.

As the High Holidays approach, come home. Bring your family. Bring your whole self. May Hashem bless your house with a good fence and your home with the truest wealth of all. May we soon merit to see all the hostages safely returned to their families and complete peace in the Land of Israel and throughout the world. 

And let us never forget the simple truth Art Buchwald once wrote: “The best things in life are not things.”

With love and blessing,

Rabbi Fishel and Ettie Zaklos

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